Sito Mato: the past is' appreciated '!
19.09.12
On September 13, in the “tasty” setting of the “Osteria di Fuori Porta” in Padua, the presentation of the Apprecizamiolo MATO SITE project (for more details and information you can visit the website: www.apprezziamolo.it) carried out in collaboration between the Biorekk association, the cooperative “El Tamiso”, Aiab Veneto and Icea.
This work, which in recent years has involved other products and producers (the Mellarius company for honey and Earth and Heaven for pasta) has made it possible to investigate the real costs for the production of a jar of tomato puree (the only ingredient is tomato, without any dressing) starting from everything that happened since the tomato plant was transplanted (the project specifically involved the homeodynamic organic farm of the partner Severino Bozzolan as a “representative” of the members of the Cooperative), along all phases of the production and until the final handmade harvest.
The purpose of the project is to shed light on the price difference between a product on the shelves of large retailers and a product that actually pays for all agricultural costs.
In fact, we all know that at this particular moment the primary sector is the one that most of all is suffering from the “hunger for profits” of the structures that, in the current marketing chain, come later (distributors in the first place and processors) so, to obtain a “good shelf price”, the price of the agricultural raw material is squeezed to a few cents, with good peace of mind of the principle that all factors of production should be repaid.
Few, on the other hand, know the real costs of agricultural production, especially when they take into account all the costs of a transparent economy that fully complies with current contribution regulations.
The project revealed that the agricultural cost of the product (ripe tomato to be processed) exceeds the value of 1€ to produce a jar of about 550g, a value that would adequately compensate for all the producer's costs, but which we all know how far it is from the current market value.
How many times do we find the passes at a price of even less than 1€?
It certainly affected the cost of labor for the manual collection of the product (about 45%) which, while on the one hand it guaranteed an “exceptional” product, on the other hand, could be replaced by machine collection, which, however, has costs that do not lower the value of the raw material below 60 cents. And then the question comes up again: how many times do we find the passes at a price similar to or less than 0.60€? How much will the agricultural producer be paid since the cost of the transformation (from artisanal to industrial) varies between 1 and 0.50€ per piece?
This project, strongly desired by Biorekk and supported by the organizations that gradually collaborated (El Tamiso, Aiab, Icea), was certainly useful to bring to light these real data and to make sure that more and more people become aware of the mechanisms that govern relationships between producers and distributors and how, every citizen, can intervene to force the transition to more virtuous behavior.
This work, which in recent years has involved other products and producers (the Mellarius company for honey and Earth and Heaven for pasta) has made it possible to investigate the real costs for the production of a jar of tomato puree (the only ingredient is tomato, without any dressing) starting from everything that happened since the tomato plant was transplanted (the project specifically involved the homeodynamic organic farm of the partner Severino Bozzolan as a “representative” of the members of the Cooperative), along all phases of the production and until the final handmade harvest.
The purpose of the project is to shed light on the price difference between a product on the shelves of large retailers and a product that actually pays for all agricultural costs.
In fact, we all know that at this particular moment the primary sector is the one that most of all is suffering from the “hunger for profits” of the structures that, in the current marketing chain, come later (distributors in the first place and processors) so, to obtain a “good shelf price”, the price of the agricultural raw material is squeezed to a few cents, with good peace of mind of the principle that all factors of production should be repaid.
Few, on the other hand, know the real costs of agricultural production, especially when they take into account all the costs of a transparent economy that fully complies with current contribution regulations.
The project revealed that the agricultural cost of the product (ripe tomato to be processed) exceeds the value of 1€ to produce a jar of about 550g, a value that would adequately compensate for all the producer's costs, but which we all know how far it is from the current market value.
How many times do we find the passes at a price of even less than 1€?
It certainly affected the cost of labor for the manual collection of the product (about 45%) which, while on the one hand it guaranteed an “exceptional” product, on the other hand, could be replaced by machine collection, which, however, has costs that do not lower the value of the raw material below 60 cents. And then the question comes up again: how many times do we find the passes at a price similar to or less than 0.60€? How much will the agricultural producer be paid since the cost of the transformation (from artisanal to industrial) varies between 1 and 0.50€ per piece?
This project, strongly desired by Biorekk and supported by the organizations that gradually collaborated (El Tamiso, Aiab, Icea), was certainly useful to bring to light these real data and to make sure that more and more people become aware of the mechanisms that govern relationships between producers and distributors and how, every citizen, can intervene to force the transition to more virtuous behavior.
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